Who We Are

Everyone has a story.We tell your story. We are digital storytellers.


We Innovate & Elevate.

We tell your story through digital media, utilizing the most innovative strategies and technology to elevate your business, brand and product.

Our Mission: To help our partners prosper in the dynamic digital space by providing exceptional solutions and customer experiences.

The digital world is a daunting place. It’s impossible to stay on top of all of the new marketing and advertising tactics and trends to grow your business, let alone operate your business.

That’s where we come in.

Digital Observer Media is a digital marketing agency comprised of people who harness the power of digital to elevate businesses and help brands grow.



Get to Know Us


Our team comes with a variety of skills and experiences that we apply to every task. We pride ourselves on working with professionalism, but with an approachable and easy-going nature. We may not have the flash or the “cool factor” of other digital agencies, but that’s just not us. We’re nice. We’re friendly. We’re professional. And we find that most effective.

Emily Walsh
Emily Walsh Chief Digital Officer

Take Emily, for instance.

Emily is a fourth-generation newspaper journalist. Ink runs in her veins. But digital impulses course through her brain. She reads the newspaper on her iPad. Without Emily, you wouldn’t be able to read the content from Observer Media Group’s family of newspapers on a tablet, smartphone or your desktop. Over the past half-decade, Emily led the conversion of Observer Media Group from print to becoming an industry-leading, multimedia publishing company. Prior to joining the digital side, Emily’s first career was as a professional ballerina.
Caleb Stanton
Caleb Stanton Interactive Art Director

There's some magic underneath that hat.

Creativity cannot be taught. Sure, you can master the Adobe Creative Suite, but you have to have that special “it.” Caleb’s got it. Tell him exactly what you want and you’ll get it — and more. Caleb is a perfectionist. He hates to let go of a project until the customer is fully satisfied. Sometimes we have to yank projects away from him. Rest assured, his attention to detail and dedication will leave your business in good hands. In his free time, Caleb likes to build remote control cars, trucks and planes.
Adam Saah
Adam Saah Technology & Development Manager

Can we … ? Adam can.

You know those “can we” questions? Well, with Adam, it’s always “yes.” That’s his personality — a can-do guy. When Paws Plus wanted a way to sell its pet products internationally, it asked, “Can we create an e-commerce system on our website that ties into our internal CRM?” No problem. When IMG Academy asked, “Can we have our content served and retargeted based on user preference?” Of course. With Adam the impossible becomes possible. Of course, we have no idea what any of that code really means on his computer, but we just know that Adam can. Adam’s talents don’t stop with technology. He is the office troubadour. He plays six instruments and sings. Talk about a triple threat.
Anna Foster
Anna Foster Digital Account Manager

So … She’s young. So what?

Don’t let her age fool you. With a master’s in Internet Marketing from Full Sail University and the distinct advantage of being a millennial, 25-year-old Anna has the pulse on digital marketing and social media trends. She has an uncanny ability to strategize and conceptualize creative campaigns. She also has some serious brand management experience from two top brands — Tervis® and Boar’s Head®. Plus, she has this really great laugh.
Heidi Cook
Heidi Cook Project Coordinator & Media Planner

Mad Maven of Media.

Technically she wasn’t a part of Mad Men, but with more than 20 years of experience with an advertising agency in New York, Heidi has some mad media buying skills. By adapting her print-buying experience, she has leveraged her skills in the digital world. We like to say she makes it happen. She has a broad knowledge of the digital network providers, and with a keen attention to detail, she’ll be sure no impression goes unserved. When not working, Heidi pampers her two adorable Yorkie pups.
Colin Reid
Colin Reid Video Producer

He started out as an intern.

Even though he showed up for his interview in shorts, we knew there was something special about Colin. A self-taught videographer and editor, Colin originally just wanted something to do in his spare time. He quickly learned that this is his passion (and the only thing he does with his time). Colin shoots, edits, strategizes and conceptualizes, to tell your story through digital video. On the side, Colin likes to create his own electronic music. Way cool, dude.
Kathy Payne
Kathy Payne Director of Creative Services & IT

An artist at heart.

Her love of the printed piece brought Kathy to the publishing business. Originally from Michigan, Kathy began her newspaper career when she moved to Florida in 1984. First came the Islander on Anna Maria Island. There she learned every phase of the business. After that she joined the Bradenton Herald as a graphic artist. Next came the Sarasota Herald Tribune. She has been with the Observer Media Group for 6 years, mastering the efficiencies and operations of Creative Services and IT, with quiet but forceful leadership.
Luis Trujillo
Luis Trujillo Graphic Designer

¡Buenos Días!

Luis moved to Sarasota, FL in 1999. He is originally from Caracas, Venezuela, where he earned his degree in Graphic Arts and Design. At the Observer Media Group, he specializes in print and digital design but also has mad skills with animation. He cherishes his lovely wife Kenji and he is the happy father of three beautiful and super smart kids Marcel, Cielo and Mateo. When he’s not the family guy, you’ll find him out on the waves windsurfing.
John Day
John Day Graphic Designer

He’s our British bloke.

Originally from the United Kingdom, John moved to Sarasota, FL in 2004. While perfecting his “chop” and Seminole war chant at Florida State University, he earned his degree in environmental science. But the lure of designing solar panels in California wasn’t as strong as his passion for graphic design. A self-taught designer, John got his start in freelance design before moving to the Observer Media Group and Digital Observer Media where he specializes in print and digital design. John also likes to invent craft cocktails, only after 5 p.m., of course.

Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.

Ian Schafer

The only way to discover the limits of the possible is to go beyond them into the impossible.

A. Clarke

Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time.

Mitch Joel

All one needs is a computer, a network connection and a bright spark of initiative and creativity to join the economy.

Don Tapscott


What We Do

Leaders in the fast-changing media landscape


We launched our agency in June 2013. Even though we’re a mere year, our team has a combined experience in digital marketing and technologies that spans more than 20 years.

Digital Observer Media is a division of Observer Media Group (OMG), a family-owned, Florida-based, media company that publishes nine newspapers, seven websites, two lifestyle magazines, multiple social media and video channels and mobile applications. For two years running, in 2012 and 2013, OMG was recognized by the Local Media Association for publishing the two best weekly newspapers in North America — the Longboat Observer and Sarasota Observer. And the Local Media Association in 2011 and 2012 recognized YourObserver.com for best design and best local news site, respectively. The company constantly strives for excellence.

To stay at the forefront of the fast-changing media landscape, the company diversified from print into the digital space, adding robust websites; utilizing social media, search engine optimization (SEO), search engine marketing (SEM), mobile applications, online promotions, email marketing and more.

These digital efforts brought new readers, brand followers and new business. Likewise, as the company’s customers increasingly felt the pressures of digital marketing, Observer Media Group decided to help its partners prosper by sharing its knowledge through the startup of Digital Observer Media.

Since launch, Digital Observer Media has focused on creating and executing digital marketing campaigns, designing and building websites, managing social media platforms and running online promotions, sweepstakes and contests for its customers.

We love what we do. We love the digital world. We love the media industry. Our passion is utilizing our expertise and digital product knowledge and applying them to your business … To help you tell your story. To innovate and elevate your business. To create an exceptional experience for you and your customers. To increase your brand engagement.


Branding
Digital Strategy
Software as a Service
Online Reputation

BRANDING

How does your brand look across all platforms? Does your digital image align with your print and outdoor image? Is your brand voice different on social media than it is on TV? Let Digital Observer Media help you with brand development and management by aligning your tone, personality and voice throughout the digital space.
DIGITAL STRATEGY

We help you create measurable, ROI-driven strategies. We help you communicate your message in the right way and in the right place. Using interactive technologies, we help you build brand recognition and loyalty. And we help you execute digital strategies to acquire new customers, retain current customers or convert prospects.
SOFTWARE AS A SERVICE

Are you backing up your website? Not sure what GoDaddy’s® doing for you? How are you pushing your content to your sites? Digital Observer Media has developed multiple software solutions to help manage all the digital products and solutions used by your business.
ONLINE REPUTATION MANAGEMENT

Every day consumers are searching online — on desktops, tablets and smartphones. Incorrect listings on search engines and directory sites and chatter on review sites and social media directly impact consumers’ purchasing decisions. We make sure your brand maintains the level you want and that it deserves.

Additional Services

Logo Design
Web Design & Development
Campaign Development
SEO / SEM
Social Media Management
Content Creation
Media Buy / Placement
Online Promotions
Video Production
Email Marketing

Our Work

Our News

Seminole Pride™ Noble® engages Digital Observer Media to lead strategic development of their digital marketing efforts. Digital Observer Media, a Sarasota-based digital marketing agency, announced today a new client, Seminole Pride™ Noble® –a fast-growing citrus juice company based in Winter Haven, Florida. Digital Observer Media will represent, Seminole Pride Noble –pure flavor, all pure, all […]

Read More

In the age of digital, we have all heard how important—even essential—social media is to our business. If your sentiment is excited or uneasy, it’s clear that there is no way around the fact that social media is more complex then it seems.

At the heart of social media is engagement, and building brand fans can be extremely time consuming. Here at Digital Observer Media, we are up for the challenge. With a wide range of experience that spans digital content […]

Read More

“Wow. I didn’t realize that newspapers could do all this,” said a St. Louis-based marketing manager of an orthopedic group, at a small- and medium-sized business workshop at the Local Media Association’s Fall Conference. Knife in the heart. “And that you could be so creative and helpful.” Just twist that knife a little more. Newspapers […]

Read More

Connect


LET’S CONNECT

Ready to get started on a new project?




We’re Digital Observer Media

Nice to meet you. Connect with us or send us a message. We will write you back, like a pen pal. But digitally.

Send us a message

  • Contact Information

    Digital Observer Media
    Address: 1970 Main St., Sarasota, FL 34236
    Telephone: 941-366-3468
    Email: info@digitalobservermedia.com