Who We Are

Everyone has a story.We tell your story. We are digital storytellers.

We Innovate & Elevate.

We tell your story through digital media, utilizing the most innovative strategies and technology to elevate your business, brand and product.

Our Mission: To help our partners prosper in the dynamic digital space by providing exceptional solutions and customer experiences.

The digital world is a daunting place. It’s impossible to stay on top of all of the new marketing and advertising tactics and trends to grow your business, let alone operate your business.

That’s where we come in.

Observer Media Group offers the most innovative digital advertising solutions to help your business grow. These solutions are powered by people who harness the power of digital to elevate businesses and help brands grow.

Get to Know Us

Our team comes with a variety of skills and experiences that we apply to every task. We pride ourselves on working with professionalism, but with an approachable and easy-going nature. We may not have the flash or the “cool factor” of other digital agencies, but that’s just not us. We’re nice. We’re friendly. We’re professional. And we find that most effective.

Emily Walsh
Emily Walsh Chief Digital Officer

Take Emily, for instance.

Emily is a fourth-generation newspaper journalist. Ink runs in her veins. But digital impulses course through her brain. She reads the newspaper on her iPad. Without Emily, you wouldn’t be able to read the content from Observer Media Group’s family of newspapers on a tablet, smartphone or your desktop. Over the past half-decade, Emily led the conversion of Observer Media Group from print to becoming an industry-leading, multimedia publishing company. Prior to joining the digital side, Emily’s first career was as a professional ballerina.
Caleb Stanton
Caleb Stanton Interactive Art Director

There's some magic underneath that hat.

Creativity cannot be taught. Sure, you can master the Adobe Creative Suite, but you have to have that special “it.” Caleb’s got it. Tell him exactly what you want and you’ll get it — and more. Caleb is a perfectionist. He hates to let go of a project until the customer is fully satisfied. Sometimes we have to yank projects away from him. Rest assured, his attention to detail and dedication will leave your business in good hands. In his free time, Caleb likes to build remote control cars, trucks and planes.
Adam Quinlin
Adam Quinlin Technology & Development Manager

Can we … ? Adam can.

You know those “can we” questions? Well, with Adam, it’s always “yes.” That’s his personality — a can-do guy. When Paws Plus wanted a way to sell its pet products internationally, it asked, “Can we create an e-commerce system on our website that ties into our internal CRM?” No problem. When IMG Academy asked, “Can we have our content served and retargeted based on user preference?” Of course. With Adam the impossible becomes possible. Of course, we have no idea what any of that code really means on his computer, but we just know that Adam can. Adam’s talents don’t stop with technology. He is the office troubadour. He plays six instruments and sings. Talk about a triple threat.
JP Clayton
JP Clayton Digital Sales Executive

Digital Dolla Bill, Ya'll

JP knows how to harness the powers of digital advertising and marketing tools to help “make it rain” for businesses. He expertly fits the profile for a Digital Advertising Executive: He’s young, smart, sharp and digitally savvy. As a sales planner for Fox Sports Florida, JP helped conceptualize marketing and advertising campaigns for clients such as Checkers, AT&T and Southeast Toyota that included on-air and digital products. He has extensive experience with market and qualitative research to interpret and identify target demographics. JP also has Advanced Digital Sales certification from the Local Media Association, a trade organization of more than 2,500 media organizations in North America. JP joins the Observer Media Group band with mad music skills on guitar, piano and drums, likes to brew beer and loves Ice Hockey.
Kathy Payne
Kathy Payne Director of Creative Services & IT

An artist at heart.

Her love of the printed piece brought Kathy to the publishing business. Originally from Michigan, Kathy began her newspaper career when she moved to Florida in 1984. First came the Islander on Anna Maria Island. There she learned every phase of the business. After that she joined the Bradenton Herald as a graphic artist. Next came the Sarasota Herald Tribune. She has been with the Observer Media Group for 6 years, mastering the efficiencies and operations of Creative Services and IT, with quiet but forceful leadership.
Luis Trujillo
Luis Trujillo Graphic Designer

¡Buenos Días!

Luis moved to Sarasota, FL in 1999. He is originally from Caracas, Venezuela, where he earned his degree in Graphic Arts and Design. At the Observer Media Group, he specializes in print and digital design but also has mad skills with animation. He cherishes his lovely wife Kenji and he is the happy father of three beautiful and super smart kids Marcel, Cielo and Mateo. When he’s not the family guy, you’ll find him out on the waves windsurfing.

Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.

Ian Schafer

The only way to discover the limits of the possible is to go beyond them into the impossible.

A. Clarke

Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time.

Mitch Joel

All one needs is a computer, a network connection and a bright spark of initiative and creativity to join the economy.

Don Tapscott

What We Do

Leaders in the fast-changing media landscape

Observer Media Group (OMG), is a family-owned, Florida-based, media company that publishes nine newspapers, seven websites, two lifestyle magazines, multiple social media and video channels and mobile applications. For two years running, in 2012 and 2013, OMG was recognized by the Local Media Association for publishing the two best weekly newspapers in North America — the Longboat Observer and Sarasota Observer.

In 2014, Observer Media Group’s publications swept the Florida Press Association’s Better Weekly Newspapers General Excellence category with the Sarasota Observer, Palm Coast Observer and Business Observer all placing first in their circulation categories. In the Local Media Association’s 2015 Best in Digital Media Contest, the Observer Media Group won the second-most awards in North America for its digital products and advertising solutions. YourObserver.com placed in the top-three for Best Community Website, Best Layout & Design and Best Overall Local News Site with the judges citing YourObserver.com’s mobile experience “one of the best executions in the category.” The company constantly strives for excellence.

To stay at the forefront of the fast-changing media landscape, the company diversified from print into the digital space, adding robust websites; utilizing social media, search engine optimization (SEO), search engine marketing (SEM), mobile applications, online promotions, email marketing and more.

These digital efforts brought new readers, brand followers and new business. Likewise, as the company’s customers increasingly felt the pressures of digital marketing, Observer Media Group decided to help its partners prosper by offering advanced digital products and advertising solutions such as email marketing, social media, online promotions, online reputation management, SEO/SEM, video, digital display and more.

We love what we do. We love the digital world. We love the media industry. Our passion is utilizing our expertise and digital product knowledge and applying them to your business … To help you tell your story. To innovate and elevate your business. To create an exceptional experience for you and your customers. To increase your brand engagement.

Digital Strategy
Software as a Service
Online Reputation


Digital advertising is projected to grow 42% in 2015, which accounts for $2 out of every $5 of a local business’ marketing and advertising spend. Take advantage of our digital display advertising opportunities to make sure your digital spend is done most effectively.

Facebook changed the rules at the beginning of the year: If you want your fans and followers to see your posts — you need to pay for it. Let us help you create a Facebook advertising campaign, provide strategy and manage your content.

Customers find your business, products, services and websites by searching online. We utilize special software and practices to help your business rise organically in search ranking with Search Engine Optimization (SEO). Our Google Certified team can manage an optimized paid search and/or display network advertising campaign through Search Engine Marketing (SEM).

Every day consumers are searching online — on desktops, tablets and smartphones. Incorrect listings on search engines and directory sites and chatter on review sites and social media directly impact consumers’ purchasing decisions. We make sure your brand maintains the level you want and that it deserves.

Online Reputation Management

Additional Services

Rich Media
Native Advertising
Online Promotions
Video Production
Email Marketing

Our Work

Our News

We are excited to share with you that we won the top honor Thursday, February 26th from the American Advertising Federation’s (AAF) Suncoast Florida chapter as part of the 2015 ADDY® Awards. Digital Observer Media won Best of Show 2015 for the design and development of the Seminole Pride™ Noble® website, visit site. This was the first […]

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Hollywood has the Academy Awards, baseball has the World Series and advertising has the Super Bowl. With a 30 second spot costing an average of $4.5 million, you can bet that the Digital Observer Media team tuned in to keep score of the highs and lows of this year’s advertising.

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Meet Adam Quinlin, the Technology & Development Manager at Digital Observer Media. Adam has been with #digitalobservermedia for 272 days, 3 hours and 45 minutes.

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  • Contact Information

    Observer Media Group
    Address: 1970 Main St., Sarasota, FL 34236
    Telephone: 941-366-3468
    Email: info@digitalobservermedia.com